2009-09-02 - 2009-09-12 Venice, Italy http://www.labiennale.org/en/cinema/festival/festival.html

66th Venice Film Festival

Mr. Scheel was invited by the Italian Cinema Association (Associazione Generale Italiana Dello Spettacolo) to introduce Europe's Finest Digital Cinema on Demand Service to the Italian Cinema Exhibitors. The bookings of EF films were discussed and the adaption of the business model to Italian specifics.